What rests next to our most prized possessions might be amongst the most important to align with our values in the realms of ethics and sustainability. 

For health reasons having non-breathable planet harming fabrics created with toxic chemicals next to your skin is far from ideal. The nasties hidden within the fabric of your undies (and clothes) not only seep into the environment harming the planet and its inhabitants - but also directly into your body through your skin (which absorbs 60% of what is put on it)y. 

Just last year, a Greenpeace investigation revealed the presence of hormone-disrupting phthalates in Victoria's Secret underwear at levels that would have led to the product being BANNED in the EU had it been a toy (they have since promised to not put a shit ton of chemicals in their gear, though no proof of change has arisen).

Every mainstream underwear brand there is has a terrible sustainability reputation. Victoria's Secret, for example, has received an E-label for sustainability which is the lowest possible sustainability score there is. The label indicates they care very little about the planet's health and their customers health, putting profit over people without blinking an eye.

As well as being safe to wear, your lingerie should make you feel empowered, yet there is nothing empowering about flouncing around in products produced by exploited women. Or in Victoria Secret's case, exploited children ... 

The brands I've selected for my own lingerie drawer, are ones which prove Victoria's Secret's wrongs can easily be switched with a few transformative tweaks. Creating lingerie as affordable and beautiful as the VS Angels sport, without all the pain and poison.  

⟠ SVALA 
ECO + ETHICAL HOW?  Svala creates beautiful upcycled lace lingerie which somehow fits perfectly, even when your size has been guessed by owner Helga. Svala's collection is handmade in their LA studio, meaning the entire line is made fairly and gets the love and attention it deserves. Each of their tags, labels, and promotional materials are printed on 100% recycled paper. 
MY REVIEW? Their collection is simple yet sexy, the type of thing you can feel alluring in no matter the day or outfit. I have two sets of their Vivien Lace underwear, they camouflage against your skin so you can wear the bras under almost anything and their underwear don't pinch the skin at all, they sort of glide along and move with your body. I was just sent two pairs of these babies and I've got to say, they're damn pretty and fit to perfection.  
WHERE TO BUY? svalashop.com | USA
SVALA Vivien Lace

⟠ JAAD LINGERIE 
ECO + ETHICAL HOW? This French brand is run by my pal Julie here in Paris, she is an incredible seamstress and creates her entire collection in her home studio. In true French style, she's found a way to marry comfort and style mixing classic and modern materials and NO WIRES to sculpt the body. Each of her creations are a true piece of art, beautiful and comfortable, practical and sexy.
MY REVIEW? I discovered JAAD at La Manufacture Onirique here in Paris, at La Manufacture's closing party I finally tried one of her Tropical Aphrodite bras and immediately adored how it made my boobs look. My breasts aren't that big, and in a previous life I would put on the most horrifically uncomfortable push-up bras to create the same effect, but with no wire and no padding, she'd somehow created a bra that does all that work and is comfy. Julie, the designer, later gifted me the undies to match which are super cute and comfy as well. But the bra takes the cake.
WHERE TO BUY? jaad-lingerie.com | FRANCE
JAAD Tropical Aphrodite

⟠ AIKYOU 
ECO + ETHICAL HOW? The little black dress of the eco + ethical lingerie industry, Aikyou's undies fit like a second skin. They cater to women with small breasts and women who have had mastectomies creating gorgeous, flattering pieces that seamlessly streamline under any garment.  Their entire collection is made from fair trade-certified organic cotton, the yarn for which is spun, knitted, and dyed in Germany. They use green electricity, and they ship with DHL's GoGreen using second-hand cardboard boxing and recyclable packaging. 
MY REVIEW? I've got the Stella Bra and Coco Undies, there is ZERO metalware on this bra so you just slip it on over your head and it so comfy I have to sometimes check if I'm even wearing it. The Stella Bra is super low cut so you can wear it with just about any top, including t-shirts which it seamlessly hides under.
WHERE TO BUY? aikyou.de | GERMANY
AIKYOU Stella Bra & Coco Undies

⟠ WHITE RABBIT NY 
ECO + ETHICAL HOW? White Rabbit NYC creates stunningly soft everyday intimate basics. Each beautifully designed piece is ethically made in Mexico by a family-owned manufacturer that employees mostly women, with 100+ years experience in crafting lingerie. The fabric used is sustainably sourced bamboo rayon and they work with an eco-friendly knitter that is OEKO-tex certified, meeting international safety and environmental standards. The brand is philanthropic too, supporting female empowerment by donating a percentage of their sales to Fabrica Social, a non-profit organisation that supports the development of female artisan communities in Mexico by providing training and merchandising support. 
MY REVIEW? They kindly sent me The Ann Set in Burgundy (pictured above) and it quickly became a fast favourite. The thong feels weight free and leaves zero underwear line, which as an avid legging wearer is important to me. The bra feels as comfy as a sports bra, supportive but not constricting in the slightest. It’s the type of lingerie to wear under a sloppy sweatsuit or a fancy night out; suitable for sexy times or slothy Sundays. 
WHERE TO BUY? whiterabbitny.com | USA | ** Use code Holly-WR for 10% off your first order
WHITE RABBIT NY Ann Set

⟠ CLARE BARE 
ECO + ETHICAL HOW? Clare Bare creates eco-friendly / ethically made lingerie that is draw-droopingly sexy. Clare infuses true artistry into each design, upcycling salvaged fabrics and trim to create some truly unique and creative pieces using organic dyes and original silkscreened artwork. Each piece is handmade in her L.A studio, and I can say as an owner of two sets of her creations, the quality is spectacularly on point. 
MY REVIEW? I own two sets, the uber sexy hand dyed Escapade Mesh Lace Set and the super sweet upcycled cotton Scrunch Set. Each piece accentuates your assets in a natural way that makes you feel stunningly sexy. I have a habit of wearing my Escapade Mesh Lace Set to knock the socks off my husfriend when I strip down before bed, transforming frumpy to frisky in a matter of seconds.
WHERE TO BUY? clarebare.com | USA
CLARE BAR (left) Escapade Mesh Lace Set | (right) Scrunch Set

⟠ MARC SKID 
ECO + ETHICAL HOW? While the name kind of represents, in a cheeky way, everything one wants to avoid in terms of undies, the concept behind their creation, is conscious. The underwear collection, for ladies and gents, is made with Organic Pima Cotton which is grown on family farms without the use of GMOs. Each waistband is made out of recycled plastic water bottles, helping reduce the landfill heap. The brand is also philanthropic with $4 of each purchase going to one of nine 4-star charities. 
MY REVIEW? I have a pair of their Laurinda Hipsters and my husfriend has a pair of their Philip Boxer Briefs. They're super soft and comfy and fit really nicely. 
WHERE TO BUY? marcskid.com | USA
SVALA (left) Vivien Lace Set | MARC SKID (right) Laurinda Hipsters

⟠ SWEDISH ECO 
ECO + ETHICAL HOW? The Scandinavians never cease to amaze me. Swedish Eco has created a collection of undies for men and women which fit like Calvin Klein undies but they're made with GOTS certified organic cotton and dyed with Oeko-tex 100 Standard colouring, which excludes any harmful substances present within processed textiles intended to come into contact with consumers.
MY REVIEW? I have the Grey Melange set and they're lovely. I wear the sports bra 4-6 days a week when I work out, and it is super supportive and comfy. Plus it looks cool, which is always an added bonus. 
WHERE TO BUY? swedisheco.com | SWEDEN 
SPONSORED POST: This post was sponsored by multiple brands, each of which I personally selected and approached for this collaborative post. As always, the story, including all content, experiences, suggestions and opinions, are my own. I was gifted at least one item for review from each brand listed.
AFFILIATE LINKS: There are a few affiliate links in this post. If you make a purchase from one of these brands I may receive a few cents from the exchange. Consider it a sip of coffee from you to me.